Bread Financial (NYSE: BFH) insider transactions
In the twelve months to 10 November 2026, executives and directors of Bread Financial reported 5 open-market sales of 27,489 shares ($2.5m) and 4 open-market purchases of 5,714 shares ($185,536), by 5 people, according to the Form 4 filings they submitted to the SEC.
Latest transactions
| Date | Insider | Role | Transaction | Shares | Price | Held after | Filing |
|---|---|---|---|---|---|---|---|
| 28 October 2026 | Fawcett John J. | Director | Open-market purchase | +3,000 | $24.69 | 3,000 | Form 4 |
| 28 October 2026 | Fawcett John J. | Director | Open-market purchase | +2,000 | $24.71 | 5,000 | Form 4 |
| 15 October 2026 | Gerspach John C | Director | Grant or award | +704 | — | 50,278 | Form 4 |
| 14 September 2026 | McCarthy Dennis James | EVP, Chief Revenue Officer | Open-market purchase | +16 | $108.14 | 29,546 | Form 4 |
| 28 July 2026 | Lakhwara Praniti | Director | Open-market sale | −2,802 | $106.12 | 4,458 | Form 4 |
| 15 July 2026 | Gerspach John C | Director | Grant or award | +730 | — | 49,574 | Form 4 |
| 15 June 2026 | Theriault Timothy J | Director | Grant or award | +1,638 | — | 27,384 | Form 4 |
| 15 June 2026 | Gerspach John C | Director | Grant or award | +1,638 | — | 48,844 | Form 4 |
| 15 June 2026 | Turney Sharen J | Director | Grant or award | +1,638 | — | 23,174 | Form 4 |
| 15 June 2026 | Tucker Laurie Anne | Director | Grant or award | +1,638 | — | 35,459 | Form 4 |
| 15 June 2026 | St Clair Joyce | Director | Grant or award | +1,638 | — | 11,307 | Form 4 |
| 15 June 2026 | Fawcett John J. | Director | Grant or award | +1,638 | — | 12,638 | Form 4 |
| 15 June 2026 | Natarajan Rajesh | Director | Grant or award | +1,638 | — | 21,442 | Form 4 |
| 15 June 2026 | Lakhwara Praniti | Director | Grant or award | +1,638 | — | 7,260 | Form 4 |
| 29 May 2026 | Andretta Ralph J | President and CEO | Open-market sale, 10b5-1 plan | −1,500 | $88.23 | 595,741 | Form 4 |
| 29 May 2026 | Andretta Ralph J | President and CEO | Open-market sale, 10b5-1 plan | −12,500 | $89.17 | 583,241 | Form 4 |
| 29 May 2026 | Andretta Ralph J | President and CEO | Open-market sale, 10b5-1 plan | −1,000 | $89.57 | 582,241 | Form 4 |
| 21 May 2026 | Fawcett John J. | Director | Open-market purchase | +698 | $86.43 | 11,000 | Form 4 |
| 24 April 2026 | Ballou Roger H | Director | Open-market sale | −9,687 | $90.32 | 30,079 | Form 4 |
| 15 April 2026 | Gerspach John C | Director | Grant or award | +483 | — | 47,206 | Form 4 |
Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.
How to read the table
Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.
Where each row comes from
From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the Bread Financial page; the method, in data sources.
Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.