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Harley-Davidson

Harley-Davidson (NYSE: HOG) insider transactions

In the twelve months to 10 November 2026, executives and directors of Harley-Davidson reported 10 open-market sales of 33,088 shares ($737,214) and 6 open-market purchases of 79,275 shares ($1.9m), by 10 people, according to the Form 4 filings they submitted to the SEC.

Latest transactions

The 20 most recent transactions in Harley-Davidson shares reported on Form 4
DateInsiderRoleTransactionSharesPriceHeld afterFiling
5 November 2026Starrs ArtiePresident & CEOOption exercise+80,285—105,285Form 4
5 November 2026Starrs ArtiePresident & CEOShares withheld for tax−33,426$34.5971,859Form 4
1 October 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,559$24.4324,733Form 4
24 September 2026Nova Daniel JDirectorOption exercise+5,168—52,773Form 4
1 September 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,554$27.4626,292Form 4
11 August 2026Littleton GayleCLO, CCO, CAO & Corp SecOpen-market purchase+7,500$26.387,500Form 4
10 August 2026Starrs ArtiePresident & CEOOpen-market purchase+10,000$25.8925,000Form 4
3 August 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,554$24.8827,846Form 4
31 July 2026Nova Daniel JDirectorOpen-market purchase+40,000$24.5747,605Form 4
1 July 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,554$24.4429,400Form 4
1 June 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,554$23.8730,954Form 4
21 May 2026Nova Daniel JDirectorGrant or award+4,742—7,605Form 4
21 May 2026Reintjes Matthew JDirectorGrant or award+2,479—2,479Form 4
19 May 2026Root Jonathan RCFO and CCOOpen-market sale, 10b5-1 plan−1,554$24.2132,508Form 4
14 May 2026Farley JR James DDirectorOption exercise+6,015—22,220Form 4
14 May 2026Alstead TroyDirectorOption exercise+6,015—41,249Form 4
14 May 2026Golston Allan C.DirectorOption exercise+3,008—7,310Form 4
14 May 2026Sylvester MaryroseDirectorOption exercise+6,015—27,890Form 4
14 May 2026Masood RafehDirectorOption exercise+6,015—13,495Form 4
14 May 2026Flees Lori AnnDirectorOption exercise+6,015—17,223Form 4

Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.

How to read the table

Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.

Where each row comes from

From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the Harley-Davidson page; the method, in data sources.

Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.