MediaAlpha (NYSE: MAX) insider transactions

In the twelve months to 10 November 2026, executives and directors of MediaAlpha reported 335 open-market sales of 9,270,106 shares ($123.8m) and 0 open-market purchases, by 6 people, according to the Form 4 filings they submitted to the SEC.

Latest transactions

The 20 most recent transactions in MediaAlpha shares reported on Form 4
Date	Insider	Role	Transaction	Shares	Price	Held after	Filing
4 November 2026	White Mountains Insurance Group Ltd	—	Open-market sale	−5,500,391	$13.90	12,356,223	Form 4
4 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−5,667	$15.25	654,436	Form 4
4 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−93,279	$15.36	458,428	Form 4
4 November 2026	Yi Steven	See Remarks	Open-market sale, 10b5-1 plan	−151,129	$15.50	1,893,707	Form 4
3 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−15,022	$14.93	660,103	Form 4
3 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−160,185	$15.04	551,707	Form 4
3 November 2026	Yi Steven	See Remarks	Open-market sale, 10b5-1 plan	−130,065	$15.05	2,044,836	Form 4
2 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−109,401	$14.79	675,125	Form 4
2 November 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−78,009	$14.72	711,892	Form 4
2 November 2026	Yi Steven	See Remarks	Open-market sale, 10b5-1 plan	−138,806	$14.78	2,174,901	Form 4
2 November 2026	Yeh Kuanling Amy	Chief Technology Officer	Open-market sale	−25,000	$14.91	493,091	Form 4
30 October 2026	Yeh Kuanling Amy	Chief Technology Officer	Open-market sale	−25,000	$14.47	518,091	Form 4
28 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−1,940	$11.63	784,526	Form 4
28 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−7,273	$11.63	789,901	Form 4
27 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−3,394	$11.92	786,466	Form 4
27 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−8,283	$11.85	797,174	Form 4
26 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−1,940	$11.83	789,860	Form 4
26 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−7,273	$11.83	805,457	Form 4
21 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−1,940	$11.63	791,800	Form 4
21 October 2026	Nonko Eugene	Director	Open-market sale, 10b5-1 plan	−7,273	$11.63	812,730	Form 4

Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.

How to read the table

Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.

Where each row comes from

From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the MediaAlpha page; the method, in data sources.

Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.