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Sally Beauty

Sally Beauty (NYSE: SBH) insider transactions

In the twelve months to 10 November 2026, executives and directors of Sally Beauty reported 3 open-market sales of 63,671 shares ($879,931) and 0 open-market purchases, by 3 people, according to the Form 4 filings they submitted to the SEC.

Latest transactions

The 20 most recent transactions in Sally Beauty shares reported on Form 4
DateInsiderRoleTransactionSharesPriceHeld afterFiling
8 June 2026Platz Marlo Michelle CormierFormer SVP & CFOOption exercise+31,024$9.09169,169Form 4
8 June 2026Platz Marlo Michelle CormierFormer SVP & CFOOption exercise+11,747$11.78180,916Form 4
8 June 2026Platz Marlo Michelle CormierFormer SVP & CFOOpen-market sale−42,771$12.70138,145Form 4
21 April 2026Cox Erin NealyDirectorOption exercise+50,505—55,969Form 4
22 January 2026Boyer Jeffrey NDirectorOption exercise+14,532—42,460Form 4
22 January 2026Flur Dorlisa KDirectorOption exercise+14,532—57,138Form 4
22 January 2026Molloy LawrenceDirectorOption exercise+14,532—30,002Form 4
22 January 2026Bishop Rachel RotheDirectorOption exercise+14,532—36,231Form 4
11 December 2025McIntosh KimGvp, Controller & CAOOpen-market sale−5,900$15.7121,295Form 4
1 December 2025Sherman Scott CSVP, CLO and CHROOpen-market sale−15,000$16.2757,585Form 4
15 November 2025Platz Marlo Michelle CormierSVP & CFOOption exercise+77,496—167,232Form 4
15 November 2025Platz Marlo Michelle CormierSVP & CFOShares withheld for tax−29,087$14.18138,145Form 4
15 November 2025Spinks Mark GregoryPresident Beauty Systems GroupOption exercise+66,007—15,633Form 4
15 November 2025Spinks Mark GregoryPresident Beauty Systems GroupShares withheld for tax−24,657$14.18128,976Form 4
15 November 2025Paulonis DenisePresident & CEOOption exercise+361,697—760,650Form 4
15 November 2025Paulonis DenisePresident & CEOShares withheld for tax−153,547$14.18607,103Form 4
15 November 2025Sherman Scott CSVP, CLO and CHROOption exercise+48,138—90,569Form 4
15 November 2025Sherman Scott CSVP, CLO and CHROShares withheld for tax−17,984$14.1872,585Form 4
15 November 2025Goss John Howard JRSVP & President Sally BeautyOption exercise+66,007—140,141Form 4
15 November 2025Goss John Howard JRSVP & President Sally BeautyShares withheld for tax−24,657$14.18115,484Form 4

Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.

How to read the table

Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.

Where each row comes from

From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the Sally Beauty page; the method, in data sources.

Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.