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ServiceNow

ServiceNow (NYSE: NOW) insider transactions

In the twelve months to 10 November 2026, executives and directors of ServiceNow reported 28 open-market sales of 64,335 shares ($9.0m) and 2 open-market purchases of 28,682 shares ($3.0m), by 11 people, according to the Form 4 filings they submitted to the SEC.

Latest transactions

The 20 most recent transactions in ServiceNow shares reported on Form 4
DateInsiderRoleTransactionSharesPriceHeld afterFiling
9 November 2026Canney Jacqueline PChief People & AI Enblmt. Off.Open-market sale, 10b5-1 plan−1,289$101.7030,042Form 4
6 November 2026McDermott William RChairman & CEOOption exercise+8,775—192,974Form 4
6 November 2026McDermott William RChairman & CEOShares withheld for tax−4,717$101.97188,257Form 4
6 November 2026Mastantuono GinaPresident and CFOOption exercise+3,950—113,206Form 4
6 November 2026Mastantuono GinaPresident and CFOShares withheld for tax−2,124$101.97111,082Form 4
6 November 2026Canney Jacqueline PChief People & AI Enblmt. Off.Option exercise, 10b5-1 plan+2,635—32,677Form 4
6 November 2026Canney Jacqueline PChief People & AI Enblmt. Off.Shares withheld for tax, 10b5-1 plan−1,346$101.9731,331Form 4
6 November 2026Fipps PaulPresident, Global Customer OpsOption exercise+320—18,625Form 4
6 November 2026Fipps PaulPresident, Global Customer OpsShares withheld for tax−128$101.9718,497Form 4
6 November 2026Fipps PaulPresident, Global Customer OpsOption exercise+70—18,567Form 4
6 November 2026Fipps PaulPresident, Global Customer OpsShares withheld for tax−28$101.9718,539Form 4
6 November 2026Zavery AmitPresident, CPO and COOOption exercise+9,995—96,060Form 4
6 November 2026Zavery AmitPresident, CPO and COOShares withheld for tax−5,373$101.9790,687Form 4
6 November 2026Fontaine DaniellePrincipal Accounting OfficerOption exercise+305—11,192Form 4
6 November 2026Fontaine DaniellePrincipal Accounting OfficerShares withheld for tax−106$101.9711,086Form 4
31 August 2026Fipps PaulPresident, Global Customer OpsOpen-market sale−2,034$147.8718,305Form 4
28 August 2026Canney Jacqueline PChief People & AI Enblmt. Off.Open-market sale, 10b5-1 plan−7,847$138.0030,042Form 4
27 August 2026Chamberlain Paul EdwardDirectorOpen-market sale−2,700$135.5043,990Form 4
17 August 2026McDermott William RChairman & CEOOption exercise+4,160—186,435Form 4
17 August 2026McDermott William RChairman & CEOShares withheld for tax−2,236$117.70184,199Form 4

Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.

How to read the table

Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.

Where each row comes from

From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the ServiceNow page; the method, in data sources.

Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.