Product How it works Pricing Blog FAQ About Contact
Español English
EspañolEnglish
Log inCreate free account
Vital Farms

Vital Farms (NASDAQ: VITL) insider transactions

In the twelve months to 10 November 2026, executives and directors of Vital Farms reported 11 open-market sales of 181,484 shares ($4.0m) and 13 open-market purchases of 60,601 shares ($612,567), by 14 people, according to the Form 4 filings they submitted to the SEC.

Latest transactions

The 20 most recent transactions in Vital Farms shares reported on Form 4
DateInsiderRoleTransactionSharesPriceHeld afterFiling
9 November 2026Ohayer Matthew—Open-market sale, 10b5-1 plan−66,200$9.686,261,970Form 4
6 November 2026Ohayer Matthew—Open-market sale, 10b5-1 plan−3,550$9.536,328,170Form 4
16 September 2026Van Hoven Reena ChauhanChief People OfficerShares withheld for tax−344$10.0325,483Form 4
2 September 2026Holland Joseph MichaelChief Supply Chain OfficerShares withheld for tax−412$10.1237,738Form 4
10 June 2026Khoury KarlDirectorGrant or award+10,436—130,225Form 4
10 June 2026Cyr William B.DirectorGrant or award+10,436—24,230Form 4
10 June 2026Flanagan Glenda JDirectorGrant or award+10,436—47,934Form 4
10 June 2026Post Denny MarieDirectorGrant or award+10,436—29,748Form 4
10 June 2026Ruiz GiselDirectorGrant or award+10,436—56,985Form 4
10 June 2026Amoo-Gottfried Kofi OwusuDirectorGrant or award+10,436—41,497Form 4
10 June 2026Kennedy Kelly J.DirectorGrant or award+10,436—33,363Form 4
19 May 2026Van Hoven Reena ChauhanChief People OfficerOpen-market purchase+2,242$8.9225,827Form 4
18 May 2026Flanagan Glenda JDirectorOpen-market purchase+6,100$8.3337,498Form 4
15 May 2026Bal JoanneCLO, Secy. & Head of ImpactGrant or award+500$7.2155,843Form 4
15 May 2026Amoo-Gottfried Kofi OwusuDirectorOpen-market purchase+2,375$8.4531,061Form 4
15 May 2026Wrede ThiloChief Financial OfficerGrant or award+500$7.2175,977Form 4
15 May 2026Coon StephanieChief Strategy OfficerOpen-market purchase+5,895$8.4262,314Form 4
15 May 2026Coon StephanieChief Strategy OfficerGrant or award+500$7.2162,814Form 4
15 May 2026Diez-Canseco RussellExec. Chair, President & CEOGrant or award+500$7.21706,060Form 4
15 May 2026Pappas Peter NicholasCSO and President, EggsGrant or award+395$7.2185,564Form 4

Names appear as in the filing, surname first. A dash in the price column means the filing reports none, as in grants and gifts.

How to read the table

Only open-market purchases and sales are trades the insider chose to make at the market price, and they are the ones counted in the summary above. Grants, option exercises and shares withheld for tax come from pay plans. A sale marked as a 10b5-1 plan was scheduled in advance under a written plan.

Where each row comes from

From the Form 4 that each executive, director or large shareholder must file with the SEC within two business days of a transaction, read up to 10 November 2026. Each row links to its filing on EDGAR. Only transactions in shares are listed, not derivatives, and amended filings are left out. The accounts of the company are on the Vital Farms page; the method, in data sources.

Information prepared from the Form 4 filings submitted to the SEC, for information purposes only. It is not financial advice or a recommendation to buy or sell. Updated on 12 November 2026.